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Food and Beverage Data & AI Solutions

Introduction

In an ever-evolving market, F&B businesses are adopting new technologies to stay flexible and resilient. Nextlink provides AI-driven data solutions that integrate sales, customer behavior, and market sentiment, offering real-time insights to accelerate decision-making, boost revenue, and optimize operations.

Treads and Challenges

Market Trends and Challenges

With a declining birthrate and growing market competition, F&B businesses are facing increasing pressure from labor shortages and rising operational costs—pushing digital transformation to the forefront. However, fragmented data, unclear customer behavior, and inaccurate demand forecasting complicate decision-making and customer management. With high barriers to technology adoption and a shortage of talent, leveraging data and AI to enhance flexibility and efficiency has become a key issue for smart transformation.

Solutions

Data and AI-Driven Innovation in the F&B Industry

Empowering the F&B Industry to leverage data efficiently, optimize customer journeys, drive revenue growth, and strengthen market competitiveness.

Multi-Source Data Platform

Integrate internal and external data into single platform, enhancing efficiency and flexibility to support digital transformation.

Customer Segmentation and Marketing Support

Leverage data insights, segmentation tags, and dashboards to understand customer preferences, enhance marketing accuracy and conversion rates.

Smart Sales and Procurement Forecasting

Predict ingredient demand by integrating sales, inventory, and purchasing data, with real-time insights via EIP to boost efficiency and reduce waste.

Customer Review and Sentiment Analysis

Analyze feedback from Google reviews and social media tools, using Gen AI to generate suggested responses and swiftly address public sentiment.

Benefits

4 Key Benefits from F&B Data & AI Solutions

Improve Decision-Making

  • Integrate diverse data and apply intelligent analytics to accelerate decisions, improve accuracy, and boost organizational agility.

Boost Customer Satisfaction

  • Deliver personalized marketing to create exceptional customer experiences, increasing satisfaction, loyalty, brand image, and repeat visits.

Optimize Resources and Cost Control

  • Leverage intelligent forecasting and demand planning to minimize waste, optimize resource allocation, and precisely manage operational costs.

Protect Brand Reputation

  • Monitor reviews and public sentiment in real time, respond swiftly to customer feedback, and strengthen brand trust and market competitiveness.

Success Stories

Ingredient Procurement Forecasting

Nextlink empowers chain restaurant groups with a data-driven procurement forecasting system, effectively addressing challenges in ingredient purchasing and inventory, reducing waste and improving operational efficiency.

Customer Review and Sentiment Analysis

To tackle the challenge of managing vast and fragmented review data, Nextlink implemented an automated system to integrate and analyze Google business reviews daily., using Gen AI to classify sentiment and content, improving analysis efficiency by 14 times.

Store Segmentation and Market Analysis

Nextlink streamlined market analysis for a large brunch chain, integrating data and dashboards to accelerate store selection and competitor analysis, boosting efficiency by 30%.

Public Sentiment and Review Analysis

Nextlink created an integrated platform for a growing breakfast chain, visualizing data and using Gen AI to analyze reviews and generate response suggestions, enhancing online image management and customer service efficiency.

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